RBX Rate

Gamepass Optimizer

Unlock the full revenue potential of your experience by finding the ideal price point for your Gamepasses. Analyze different pricing tiers to strike the perfect balance between affordable access and maximum net profit.

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List Price
R$ 99
Per SaleR$ 69
Total NetR$ 6,900
List Price
R$ 199
Per SaleR$ 139
Total NetR$ 13,900
Best Value
List Price
R$ 399
Per SaleR$ 279
Total NetR$ 27,900
Best Value
List Price
R$ 499
Per SaleR$ 349
Total NetR$ 34,900
Best Value
List Price
R$ 799
Per SaleR$ 559
Total NetR$ 55,900
List Price
R$ 999
Per SaleR$ 699
Total NetR$ 69,900
List Price
R$ 1,499
Per SaleR$ 1,049
Total NetR$ 104,900
List Price
R$ 2,499
Per SaleR$ 1,749
Total NetR$ 174,900

Strategic Pricing Tiers

The 399-799 Sweet Spot Historical data shows this range has the highest conversion-to-revenue ratio for functional gamepasses like "VIP" or "Double XP".
Premium Anchoring Adding a 999+ tier increases the perceived value of lower tiers, making the 499 option seem like a "deal".

Growth Insights

  • 1
    Higher prices require 10x the utility to maintain conversion.
  • 2
    Lower tiers (99-199) are best for volume-based impulse buys.
  • 3
    Always account for the 30% tax when calculating marketing ROI.

Pricing Deep Dive

Gamepass vs Developer Product?

Gamepasses are one-time buys (like a permanent weapon). Developer Products can be bought many times (like gold coins). Use both to maximize income.

What's the sweet spot for pricing?

Most successful gamepasses are priced between 99-499 Robux. This balances impulse-buy appeal with meaningful revenue per transaction.

Does the 30% tax apply to cheap items?

Yes. Even if you sell an item for 2 Robux, Roblox takes the 30% cut (and because of rounding, you might get less than you think). Use our calculator to check.

Can I change the price later?

Yes. You can adjust Gamepass prices at any time. However, players who already bought it will not be charged extra or refunded. Frequent price changes may confuse users.

How many gamepasses should I have?

Most successful games have 3-6 main gamepasses. Too few limits your revenue, but too many confuses players ('choice paralysis') and lowers overall conversion.

Does the icon matter?

Absolutely. A high-quality, colorful icon acts like a mini-advertisement. Testing different icons can increase your click-through rate (CTR) and sales significantly.

Should I offer discounts?

Yes! Running 'sales' during holidays or game events creates urgency. Since you can't officially 'slash' prices like a store, you can change the price text or image to indicate a temporary deal.