Ad Credit Calculator
Optimize your marketing strategy by accurately converting your budget into Ad Credits. Plan your Sponsored Experience campaigns with confidence, ensuring you get the maximum visibility for every Robux invested.
Rates verified against the February 2025 update.
Credit Benchmarks
Usage Tips
Roblox transitioned to Ad Credits in 2024 to provide a stable currency for platform advertising.
- Credits are purchased in the Creator Dashboard.
- The conversion rate is fixed and does not fluctuate.
- Used for Sponsored Experiences and User Ads.
Marketing Deep Dive
What is the fixed conversion rate?
1 Ad Credit = 263 Robux. This rate is fixed by Roblox and does not fluctuate.
Can I convert Ad Credits back to Robux?
No. Once you convert Robux to Ad Credits, they can only be used for advertising. The conversion is one-way and irreversible.
Do Ad Credits expire?
Usually, Ad Credits do not expire, but it is best to use them within a reasonable time. Always check the latest Roblox Ad Terms for updates.
Which ad type is better?
Sponsored Experiences appear directly in the Games sort and generally have a higher CTR (Click-Through Rate) than User Ads (banners), which are often blocked by ad blockers.
What is a good CTR?
A CTR (Click-Through Rate) above 0.5% is considered solid. Above 1% is excellent. If yours is lower, try changing your game icon or title.
Does age targeting affect cost?
Yes. Targeting older audiences (17+) is often more expensive because they are more valuable users, but they also tend to have higher retention and spending power.
Is there a minimum bid?
The minimum bid for a sponsored ad is usually 10 Ad Credits. However, bidding the minimum often results in very low impressions. We recommend testing with at least 50-100 credits.